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Google+ to shut down in 2019
As google is one of the most trusted search engine and a brand which is appreciated by all and whose related products and services are blindly trusted by everyone. Google provides an internet based social networking service named Google plus(Google+) which is the 4th service provided by google after Google Buzz (launched 2010, expired in 2011), Google Friend Connect (launched 2008, expired by March 1, 2012), and Orkut (launched in 2004, as of 2013 operated entirely by subsidiary Google Brazil – expired in September 2014).
Google + was launched in June 2011. It has many features like ability to post photos and status updates,creating groups with different types of relationships, multi-person instant messaging, edit and upload photos, location tagging, etc etc. It experienced strong growth in its initial years. it reached 10 million users just 2 weeks after the launch in 2011. By october 2011, it reached 40 million users and at the end of the year 2011 , it's active users were above 90 million. By October 2013 google + users incresed to 540 million, this was the golden period of Google +.
But the competition was very high and as compared to facebook, user engagement and active sessions on Google+ was low. In an survey it stated -users active session on google+ was just 3.3 minutes in January 2012, on the other hand Facebook had 7.5 hours of active sessions.
It gradually shows downfall of Google+.
But apart from not getting traffic, its biggest mistake was stealing data of its users.
On October 8,2018, Google officially announced that they are going to shut down Google+ for users, because of low traffic and a software issue.
Here is a detailed report:-
Google shutting down Google Plus after exposing data of up to 500,000 users. It exposed the personal information of users of its Google Plus social network blogpost .This morning the news originally reported by the Wall Street Journal ahead of Google's announcement means that Google Plus profile information like name, email address, occupation, Gender and age were exposed even when the data was listed as private and not public.Google says that it has no evidence that the party developers were aware of the bug or abuse in the bug being active between 2015 and 2018. The company says it has closed the bug in March 2018 shortly after getting aware of its existence. The WSJ propose that the company choose not to disclose it because of fear of immediate regulatory interest, that would lump Google in with Facebook, according to one sources description of the incident . At the time Facebook had just publicly disclosed that data mining firm Cambridge analytic ahead illegacy purchased tens of millions of the user profile information from a third party App Maker who had gleaned that information from people who logged into a personality quiz and inadvertently granted the app access to their friends list .Google says it discovered the bug as part of an effort called project strobe, which was launched to review a third party developer access to Google account and Android device data and of our philosophy around apps data access . According to Ben Smith, the blogpost author and a vice president of engineering as result of the breach the company is shutting down consumers facing element of google plus, noting that 90% of sessions lasted less than 5 seconds. About 500,000 users profiles were affected by the breach, Smith notes .In the post smith gives a rationale for not disclosing the bug earlier, every year we send millions of notifications to users about privacy and security bugs and issues . Whenever user data may have been affected we go beyond our legal requirements and apply several criteria focused on our users in determining whether to provide notice. our privacy and data protection office reviewed this issue. Looking at the type of data involved whether we could accurately identify the user to inform whether there was any evidence of misuse and whether there were any actions developer or user could take in response . None of these thresholds were met in this instance .The Google Plus shut down will take place over the course of the next 10 months. Concluding in August of 2019 .It still plans to make Google Plus available as an enterprise product for companies which is a curious move for product that had a massive exploitable bug built into a core API for three years. We have decided to focus on our Enterprise efforts and we will be launching new features purpose-built for businesses , we will share more information in the coming days,Smith writes.
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